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Real Stories — Episode 2: Love, Life, and NHR 2.0

Oct 21, 2025

Sometimes a tax plan isn’t just about numbers.

Life happens, plans shift, priorities change, and what starts as a financial goal can turn into something far more personal. This story is about how we adapted strategy to meet life’s timing, not the other way around.

Fresh Portugal’s  tax planning service is built around one core principle:strategic solutions tailored to each client’s unique structure and goals.

This client’s journey stood out for its complexity, and for how life decided to add its own twist along the way.

She contacted us early in the year, ready to establish herself in Portugal and benefit from the NHR 2.0 regime. With a thriving business in the U.S., her plan was to expand operations to Portugal, but maintaining efficiency across both jurisdictions.

Her profile was sophisticated: alongside her business, she managed investments in gold, securities, and real estate. Before relocating, she needed a clear and compliant approach to reorganize these assets under considerable time pressure due to both eligibility and structural constraints.

Initial Plan

The first version of  the  plan was elegant and fully aligned with her goals:

  • Create a Portuguese subsidiary
  • Secure NHR 2.0 eligibility
  • Liquidate certain assets ahead of residency for optimal tax efficiency

 

Everything was progressing smoothly,  until life stepped in.

A Change in Direction

The client met someone special and began to reassess the timing of her move. The objective shifted from immediate residency to a phased transition, one that allowed her to enjoy life in Portugal, delay tax residency, and finalize her U.S. business affairs with flexibility.

A New Strategy

We restructured the strategy to achieve three priorities:

  1. Maintain the most efficient tax outcome
  2. Ensure legal residency and freedom of movement within the Schengen area
  3. Preserve flexibility for business and personal plans in both countries

The refined solution came through theGolden Visa program, offering precisely the balance she needed. We paired it with an investment fund fully compliant for U.S. nationals, providing the necessary documentation to mitigate U.S. tax exposure from foreign holdings. And, when the time comes for her (or them) to officially settle in Portugal, her NHR 2.0 eligibility pathway will already be securely in place, all thanks to that same investment.

There’s hardly a more elegant ending to a story where strategy meets serendipity.

The Outcome So Far

The second stage of her plan is ongoing, but the outcome so far reflects Fresh’s mission in action:to build strategic, compliant, and adaptive solutions that work not just on paper but in real life.

Sometimes, the best outcome isn’t about rushing into a regime or triggering residency.

It’s about designing a plan that moves with you as your life changes.

Beyond the Numbers

Stories like this remind us that relocation and tax planning are rarely linear. Life and law meet in unexpected ways, and good planning needs room for both.

Portugal’s tax system offers powerful opportunities, but what matters most is timing — not just in the fiscal sense, but in life itself.

Behind Every Fresh Portugal Tax Plan

This tax plan was developed byLuís Alves da CostaandRebecca Castro Rocha, tax attorneys at Fresh Portugal, both fully licensed to practice law in Portugal and bringing extensive experience in cross-border tax planning.

You can learn more about our team atwww.freshportugal.com.

The success of any tax plan is not measured only by efficiency, but by how well it fits a person’s real life.That’s where expertise meets empathy and where planning becomes something meaningful.


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